My name is Sandra Etherington Rodwell, and I have been a working artisan for more than 20 years.
FRED – a store opened in 1995 as a retail gift shop in Sarnia, Ontario, Canada, as the fulfilment of a lifelong dream to run my own business.
Why the strange name? Well, I can tell you that it sprang forth after a long and exhaustive brainstorming session with my mother. We tried a wide range of likely names, but all ideas seemed too conventional for my liking. We started trying out human names like ‘Bob’, but that didn’t quite fit. Then came the name, ‘Fred’. From there it was a very short leap to ‘Fred – a store’, a play on Fred Astaire, and I knew I had found the right name for my store!
It was a tough decision to close the brick and mortar shop in 1997, but as any artisan can tell you, the urge to create will not be denied!
I moved to Hamilton, Ontario following Fred’s closure, and I have continued to design and craft many styles of original costume jewellery and gift items, one piece at a time, from the 3rd floor loft studio of my home in Hamilton’s historic Corktown neighbourhood.
If you happen to be near Hamilton, Ontario, Canada, you can find my work for sale at:
- Way Back When: Historic Bridal Fashions 229 Locke St. South, 905-525-9292
‘Fred’ also holds occasional mobile sales around Hamilton – check my Facebook page at https://www.facebook.com/Fredastore for up-to-the-minute listings!
If you prefer to shop from the comfort of your own home, now you can find my ‘Fred – a store’ creations available for sale online via my Shopify store on Facebook:
You never know what creative items I might come up with next, so stay tuned!
-Sandra Rodwell, founder, Fred – a store